議題與觀點
Issue&Insight

在疫情的影響下，大眾運輸釋出通勤需求，使自行車等個人載具的數量不減反增。單車燈做為安全配件，能在夜間行車減少70%的事故率，而在白天也能減少19%，理應是自行車的標準配備，但在台灣單車燈的裝設率卻十分低落，期望透過改變車燈的形式，提高裝設的意願。

經過分析後，我們發現單車燈現象核心要素在於”怕被偷”的心理預設。為了尋找突破點，我們檢視了自行車上的各個零件、配件、剖析了單車通勤者的使用流程，發現”車鎖”對於這樣的心理預設是最直覺且有效的解方。

Under the influence of the epidemic, mass transportation has released the demand for commuting, so that the number of personal vehicles such as bicycles has not decreased but increased. As a safety accessory, bicycle lights can reduce the accident rate by 70% at night and 19% during the day. It should be the standard equipment of bicycles, but the installation rate of bicycle lights in Taiwan is very low. We hope by changing the form of the lights, the willingness to install will improved.
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After analysis, we found that the core element of the bicycle light phenomenon lies in the psychological presupposition of "fear of being stolen". In order to find a breakthrough point, we inspected various parts and accessories on the bicycle, and analyzed the use process of bicycle commuters, and found that "bike lock" is the most intuitive and effective solution for such psychological presuppositions.